UOWD Library

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Hastings, Gerard

Social marketing : from tunes to symphonies / Gerard Hastings and Christine Domegan. - 2nd ed. - xxiv, 526 pages ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780415683739 0415683734

LCCN: 2013007129

Subjects--Topical Terms:
Social marketing--Handbooks, manuals, etc.
Behavior modification.

LC Class. No.: HF5414 / .H37 2014

Dewey Class. No.: 658.8