Cooper, Donald R.
Business research methods / Donald R. Cooper, Pamela S. Schindler. - 11th ed. - Singapore : McGraw-Hill, c2011. - xxii, 761 p. ; ill. col. : 28 cm. - The McGraw-Hill/Irwin series operations and decision sciences. Business statistics .
Previous ed.: 2008. "International edition"--Cover.
Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory.
9780071289221 (pbk.) : 0071289224 (pbk.) :
Business--Research--Methodology.
650.072
Business research methods / Donald R. Cooper, Pamela S. Schindler. - 11th ed. - Singapore : McGraw-Hill, c2011. - xxii, 761 p. ; ill. col. : 28 cm. - The McGraw-Hill/Irwin series operations and decision sciences. Business statistics .
Previous ed.: 2008. "International edition"--Cover.
Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory.
9780071289221 (pbk.) : 0071289224 (pbk.) :
Business--Research--Methodology.
650.072