Norman, Donald A.

The invisible computer : why good products can fail, the personal computer is so complex, and information appliances are the solution / Donald A. Norman. - Cambridge, Mass. : MIT Press, c1998. - xii, 302 p. : ill ; 24 cm.



Drop everything you're doing -- Growing up : moving from technology-centered to human-centered products -- The move to information appliances -- What's wrong with the PC? -- There is no magical cure -- The power of infrastructure -- Being analog -- Why is everything so difficult to use? -- Human-centered development -- Want human-centered development? : reorganize the company -- Disruptive technologies -- A world of information appliances.

The technology-centered approach has made the personal computer too complex and less useful than it needs to be. A human-centered approach would design information appliances that do what people want without requiring a great deal of knowledge about the technology.





0262140659 (alk. paper) 9780262140652

98018841


High technology industries--Marketing.
Human-computer interaction.
Industrial design.
Human engineering.
High technology industries--Marketing.
Computers.
Industrial design.
Human engineering.

004.16

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