Nicklin, Terry.
Cambridge marketing handbook : stakeholder / Terry Nicklin - London : Cambridge Marketing Press, c2013. - 112 p. : ill. ; 18 cm. - Cambridge marketing handbook. .
Marketers have long held the view that the customer should be central to all they think about, all they do. This handbook examines the identification of stakeholders: internal, connected and external, their ability to affect the organization, and how organizations should relate to them.
978-0749470791
Customer relations--Management--Handbooks--manuals, etc.
Internet marketing ----Handbooks,--manuals, etc.
Relationship marketing ----Handbooks,--manuals, etc.
Cambridge marketing handbook : stakeholder / Terry Nicklin - London : Cambridge Marketing Press, c2013. - 112 p. : ill. ; 18 cm. - Cambridge marketing handbook. .
Marketers have long held the view that the customer should be central to all they think about, all they do. This handbook examines the identification of stakeholders: internal, connected and external, their ability to affect the organization, and how organizations should relate to them.
978-0749470791
Customer relations--Management--Handbooks--manuals, etc.
Internet marketing ----Handbooks,--manuals, etc.
Relationship marketing ----Handbooks,--manuals, etc.