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Keegan, Warren J.

Global marketing management / Warren J. Keegan, with Elyse Arnow Brill. - 8th ed. - xxii, 457p. : ill. ; 26 cm.

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.



ISBN: 9780136157397 0136157394 (alk. paper)

LCCN: 2012046786

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.
Marketing Management.
Global Marketing.

LC Class. No.: HF1416 / .K44 2014

Dewey Class. No.: 658.8/4