Cucchiara, Maia Bloomfield
Marketing schools, marketing cities : who wins and who loses when schools become urban amenities / Maia Bloomfield Cucchiara - Chicago : The University of Chicago Press, c2013. - xv, 281 p. : ill. ; 23 cm.
A strategic opportunity -- From "Philadelphia" to the "Next Great City": revitalization in a postindustrial city -- Institutions of last resort: crisis, markets, and stratification in Philadelphia's schools -- Revitalizing schools: the Center City Schools Initiative -- "This is not an inner-city school!": marketing Grant Elementary -- "This school can be way better!": transforming Grant Elementary -- The "Segregated Schools Initiative?": lasting consequences of a short-lived project -- Citizens, customers, and city schools.
Discuss real estate with any young family and the subject of schools is certain to come up - in fact, it will likely be a crucial factor in determining where that family lives. In this title, the author shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs.
9780226016825
2012045002
Education, Urban--Pennsylvania--Philadelphia
Educational equalization--Pennsylvania--Philadelphia
Public schools--Pennsylvania--Philadelphia
School integration--Pennsylvania--Philadelphia
Urban renewal--Pennsylvania--Philadelphia
370.9173/2074811
Marketing schools, marketing cities : who wins and who loses when schools become urban amenities / Maia Bloomfield Cucchiara - Chicago : The University of Chicago Press, c2013. - xv, 281 p. : ill. ; 23 cm.
A strategic opportunity -- From "Philadelphia" to the "Next Great City": revitalization in a postindustrial city -- Institutions of last resort: crisis, markets, and stratification in Philadelphia's schools -- Revitalizing schools: the Center City Schools Initiative -- "This is not an inner-city school!": marketing Grant Elementary -- "This school can be way better!": transforming Grant Elementary -- The "Segregated Schools Initiative?": lasting consequences of a short-lived project -- Citizens, customers, and city schools.
Discuss real estate with any young family and the subject of schools is certain to come up - in fact, it will likely be a crucial factor in determining where that family lives. In this title, the author shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs.
9780226016825
2012045002
Education, Urban--Pennsylvania--Philadelphia
Educational equalization--Pennsylvania--Philadelphia
Public schools--Pennsylvania--Philadelphia
School integration--Pennsylvania--Philadelphia
Urban renewal--Pennsylvania--Philadelphia
370.9173/2074811