Hitchens, Paul
Successful brand management in a week / Paul Hitchens and Julia Hitchens - 124 p. : ill. ; 20 cm.
Formerly CIP.
Includes bibliographical references.
Learn successful brand management in 7 days and advance your career. Written by Paul and Julia Hitchens, leading experts in branding, Successful Brand Management in a Week quickly teaches you the insider secrets you need to build your business. The seven straightforward chapters feature the key points of the subject, as well as questions to ensure you have taken it all in. There are also cartoons and diagrams throughout that make this book a more enjoyable and effective learning experience.
9781444197976 £6.99
GBB413416 bnb
Branding (Marketing)
658.827
Successful brand management in a week / Paul Hitchens and Julia Hitchens - 124 p. : ill. ; 20 cm.
Formerly CIP.
Includes bibliographical references.
Learn successful brand management in 7 days and advance your career. Written by Paul and Julia Hitchens, leading experts in branding, Successful Brand Management in a Week quickly teaches you the insider secrets you need to build your business. The seven straightforward chapters feature the key points of the subject, as well as questions to ensure you have taken it all in. There are also cartoons and diagrams throughout that make this book a more enjoyable and effective learning experience.
9781444197976 £6.99
GBB413416 bnb
Branding (Marketing)
658.827