Keown, Arthur J.

Foundations of finance : the logic and practice of financial management / Arthur J. Keown, John D.Martin, J. William Petty - 7th ed. - London : Prentice Hall, 2011. - xxxi, 522 p. : col. ill. ; 28 cm. - The Prentice Hall series in finance .

Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2008. Includes index.

"Foundations of Finance"enables students to see the big picture by letting them understand the logic that drives finance rather than having them memorize formulas. The book motivates the study of finance with a focus on five underlying principles. This book provides students with a conceptual understanding of the financail decision-making process, rather than just an introduction to the tools and techniques of finance.And focus on memorizing formulas and procedures.

9780135122365 0135122368 (pbk.)


Corporations--Finance

658.15

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