Humby, Clive.
Scoring points : how Tesco is winning customer loyalty / Clive Humby and Terry Hunt, with Tim Phillips. - Sterling, VA : Kogan Page, c2004. - x, 276 p ; 24 cm.
Includes bibliographical references and index.
074943578X
2003018763
Tesco (Firm)--History--20th century.
Customer loyalty programs--Case studies.
HF5415.525 / .H85 2004
658.8/12
Scoring points : how Tesco is winning customer loyalty / Clive Humby and Terry Hunt, with Tim Phillips. - Sterling, VA : Kogan Page, c2004. - x, 276 p ; 24 cm.
Includes bibliographical references and index.
074943578X
2003018763
Tesco (Firm)--History--20th century.
Customer loyalty programs--Case studies.
HF5415.525 / .H85 2004
658.8/12