Big bang disruption :

Downes, Larry

Big bang disruption : strategy in the age of devastating innovation / Larry Downes, Paul Nunes - New York : Penguin, c2014. - viii, 259 p. : ill. ; 24 cm.

Includes bibliographical references and index.

It used to take years or even decades fornbsp;disruptive innovations to dethrone dominantnbsp;products and services. But now any businessnbsp;can be devastated virtually overnightnbsp;by something better and cheaper. How cannbsp;executives protect themselves and harnessnbsp;the power of Big Bang Disruption? Just a few years ago, drivers happily spent more thannbsp;$200 for a GPS unit. But as smartphones exploded innbsp;popularity, free navigation apps exceeded the performancenbsp;of stand-alone devices. Eighteen months afternbsp;the debut of the navigation apps, leading GPS manufacturersnbsp;had lost 85 percent of their market value. Consumer electronics and computer makersnbsp;have long struggled in a world of exponential technologynbsp;improvements and short product life spans.nbsp;But until recently, hotels, taxi services, doctors, andnbsp;energy companies had little to fear from the informationnbsp;revolution. Those days are gone forever. Software-basednbsp;products are replacing physical goods. And everynbsp;service provider must compete with cloud-basednbsp;tools that offer customers a better way to interact. Today, start-ups with minimal experience andnbsp;no capital can unravel your strategy before you evennbsp;begin to grasp what's happening. Never mind thenbsp;#147;innovator's dilemma"#151;this is the innovator's disaster.nbsp;And it's happening in nearly every industry. Worse, Big Bang Disruptors may not even seenbsp;you as competition. They don't share your approachnbsp;to customer service, and they're not sizing up yournbsp;product line to offer better prices. You may simplynbsp;be collateral damage in their efforts to win completelynbsp;different markets. The good news is that any business can masternbsp;the strategy of the start-ups. Larry Downes andnbsp;Paul Nunes analyze the origins, economics, andnbsp;anatomy of Big Bang Disruption. They identifynbsp;four key stages of the new innovation life cycle,nbsp;helping you spot potential disruptors in time. Andnbsp;they offer twelve rules for defending your markets,nbsp;launching disruptors of your own, and getting outnbsp;while there's still time. Based on extensive research by the Accenturenbsp;Institute for High Performance and in-depth interviewsnbsp;with entrepreneurs, investors, and executivesnbsp;from more than thirty industries, Big Bang Disruptionnbsp; will arm you with strategies and insights to thrive innbsp;this brave new world. "Free navigation apps on smartphones wreaked havoc for the makers of standalone GPS devices. Airbnb and other resource sharing services are undermining hotels. Uber, SideCar and Lyft are reinventing the heavily regulated taxi and limousine industry. These are just a few of hundreds of examples of Big Bang Disruptions-new products and services that enter the market better and cheaper than established products, seemingly overnight. Driven by falling prices for component parts, rapid experimentation with real customers, and the delivery platforms of the Internet and the cloud, they are different in kind from previous generations of innovations. Their frequency is only going to accelerate. Every industry is at risk. Big Bang Disruption presents a radical new framework for this phenomenon. Larry Downes and Paul F. Nunes offer critical insights and strategies companies are using not just to protect themselves but to create and appropriate disruptive innovations for themselves. The authors detail the four stages of big bang innovation and show leaders how to see disruptions headed their way-and take action before it's too late"--

9781591846901


BUSINESS & ECONOMICS / Strategic Planing
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / General
New business enterprises
Technological innovations
Strategic planning