Fleishman, Michael, 1951-
Starting your career as a graphic designer / Michael Fleishman. - New York : Allworth Press, c2014. - xiii, 369 p. : ill. ; 23 cm.
Previous ed.: published as Getting started as a freelance illustrator or designer. Cincinnatti, Ohio : North Light Books, 1990. Published in association with the Graphic Artists Guild.
Includes bibliographical references and index.
This guide breaks down the business of graphic design and provides an insightful look at every stage of a career. Topics covered include education, building a portfolio, financial planning and organization, branding and self-promotion, finding clients, successful marketing techniques, design software and hardware, workspace and time management, and maintaining the equilibrium of personal and professional life. The ultimate source for beginning professionals, working professionals looking to make a change, and entrepreneurs wanting to go out on their own, this friendly guide details every business aspect of commercial graphic design, including how to: #149; Create a portfolio #149; Make initial contacts #149; Develop a financial plan #149; Set up an office #149; Acquire supplies and equipment #149; Price your own work #149; Market on the Web #149; Nurture a growing freelance business #149; And much more In a market-by-market survey, the author devotes entire chapters to selling one's work within every venue, including magazines, ad agencies, book publishers, greeting card companies, small business, and Web sites. This is the most useful book on the market for honing the business skills of freelance illustrators and graphic designers.
978-1621533986 £14.95
2001005296
GBA305951 bnb
Commercial art--Vocational guidance.--United States
Graphic arts--Vocational guidance.--United States
741.602373
Starting your career as a graphic designer / Michael Fleishman. - New York : Allworth Press, c2014. - xiii, 369 p. : ill. ; 23 cm.
Previous ed.: published as Getting started as a freelance illustrator or designer. Cincinnatti, Ohio : North Light Books, 1990. Published in association with the Graphic Artists Guild.
Includes bibliographical references and index.
This guide breaks down the business of graphic design and provides an insightful look at every stage of a career. Topics covered include education, building a portfolio, financial planning and organization, branding and self-promotion, finding clients, successful marketing techniques, design software and hardware, workspace and time management, and maintaining the equilibrium of personal and professional life. The ultimate source for beginning professionals, working professionals looking to make a change, and entrepreneurs wanting to go out on their own, this friendly guide details every business aspect of commercial graphic design, including how to: #149; Create a portfolio #149; Make initial contacts #149; Develop a financial plan #149; Set up an office #149; Acquire supplies and equipment #149; Price your own work #149; Market on the Web #149; Nurture a growing freelance business #149; And much more In a market-by-market survey, the author devotes entire chapters to selling one's work within every venue, including magazines, ad agencies, book publishers, greeting card companies, small business, and Web sites. This is the most useful book on the market for honing the business skills of freelance illustrators and graphic designers.
978-1621533986 £14.95
2001005296
GBA305951 bnb
Commercial art--Vocational guidance.--United States
Graphic arts--Vocational guidance.--United States
741.602373