Blumberg, Boris

Business research methods / Boris F. Blumberg, Donald R. Cooper and Pamela S. Schindler - 4th ed. - xix, 505, 38 pages : col, ill. ; 27 cm.

Previous edition: 2011.



Designed to lead readers through the research process from start to finish, this text is divided into three thematic areas covering the essentials of research, different types of research, and the best ways of conducting research.

9780077157487 0077157486 (paperback)


Business--Research--Methodology

658.0072

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