Parasuraman, A.
Marketing research / A. Parasuraman, Dhruv Grewal, R. Kishnan. - 2nd ed. - Boston : Houghton Mifflin Co., c2007. - xxii, 638 p. : ill ; 26 cm.
Includes bibliographical references (p. 581-611) and indexes.
061866064X (instructor's exam copy) 0618660631 (main student text)
2005936447
Marketing research.
HF5415.2 / .P373 2007
658.8/3
Marketing research / A. Parasuraman, Dhruv Grewal, R. Kishnan. - 2nd ed. - Boston : Houghton Mifflin Co., c2007. - xxii, 638 p. : ill ; 26 cm.
Includes bibliographical references (p. 581-611) and indexes.
061866064X (instructor's exam copy) 0618660631 (main student text)
2005936447
Marketing research.
HF5415.2 / .P373 2007
658.8/3