Corporate social responsibility :
Kotler, Philip.
Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee. - Hoboken, NJ : Wiley, c2005. - x, 307 p. : ill ; 24 cm.
Includes bibliographical references (p. 277-295) and index.
Advises business leaders on how to choose social causes, design charity initiatives, and gain employee support; and contains personal stories from twenty-five business leaders that describe how to maximize contributions to social causes and do the most good.
Adult Follett Library Resources.
9780471476115 (trade) 0471476110
Social responsibility of business.
Social marketing.
Corporations--Charitable contributions.
Corporate image.
Social responsibility of business.
Marketing.
Corporations.
Corporations--Public relations.
HD60 / .K67 2005
658.4/08
Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee. - Hoboken, NJ : Wiley, c2005. - x, 307 p. : ill ; 24 cm.
Includes bibliographical references (p. 277-295) and index.
Advises business leaders on how to choose social causes, design charity initiatives, and gain employee support; and contains personal stories from twenty-five business leaders that describe how to maximize contributions to social causes and do the most good.
Adult Follett Library Resources.
9780471476115 (trade) 0471476110
Social responsibility of business.
Social marketing.
Corporations--Charitable contributions.
Corporate image.
Social responsibility of business.
Marketing.
Corporations.
Corporations--Public relations.
HD60 / .K67 2005
658.4/08