Warner, Charles, 1932-
Media selling : television, print, internet, radio Charles Warner - 4th ed. - West Sussex, U.K : Wiley-Blackwell, c2009. - xv, 600 p. : ill. ; 25 cm.
Includes bibliographical references and index.
A guide to selling advertising for television, print, the Internet, and the radio that contains essays by a variety of authors which address ethics, goal setting, effective communication, negotiating, organization, and other related topics. This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Adult Follett Library Resources Adult
9781405158398 1405158395
2008055192
Selling--Broadcast advertising
Advertising, Newspaper
Internet advertising
Advertising, Magazine
Advertising, Outdoor
Selling
Newspaper advertising
Advertising
HF5439.B67 / W37 2009
659.13/068/8
Media selling : television, print, internet, radio Charles Warner - 4th ed. - West Sussex, U.K : Wiley-Blackwell, c2009. - xv, 600 p. : ill. ; 25 cm.
Includes bibliographical references and index.
A guide to selling advertising for television, print, the Internet, and the radio that contains essays by a variety of authors which address ethics, goal setting, effective communication, negotiating, organization, and other related topics. This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Adult Follett Library Resources Adult
9781405158398 1405158395
2008055192
Selling--Broadcast advertising
Advertising, Newspaper
Internet advertising
Advertising, Magazine
Advertising, Outdoor
Selling
Newspaper advertising
Advertising
HF5439.B67 / W37 2009
659.13/068/8