Wright, Ted, 1967-
Fizz : harness the power of word of mouth marketing to drive brand growth / by Ted Wright - New York : McGraw-Hill Education, c2015. - xviii, 221 p. : ill. ; 24 cm.
Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand's story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing.
9780071835749 0071835741 (alk. paper)
2014027540
Communication in marketing
Branding (Marketing)
HF5415.1255 / W75 2015
658.8/72
Fizz : harness the power of word of mouth marketing to drive brand growth / by Ted Wright - New York : McGraw-Hill Education, c2015. - xviii, 221 p. : ill. ; 24 cm.
Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand's story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing.
9780071835749 0071835741 (alk. paper)
2014027540
Communication in marketing
Branding (Marketing)
HF5415.1255 / W75 2015
658.8/72