Farnham, Paul G.
Economics for Managers / Paul G. Farnham - Second ed. - Harlow : Pearson, c2014. - ii, 487 p. ; 28 cm.
PART 1 MICROECONOMIC ANALYSIS 1 Managers and Economics 2 Demand, Supply, and Equilibrium Prices 3 Demand Elasticities 4 Techniques for Understanding Consumer Demand and Behavior 5 Production and Cost Analysis in the Short Run 6 Production and Cost Analysis in the Long Run 7 Market Structure: Perfect Competition 8 Market Structure: Monopoly and Monopolistic Competition 9 Market Structure: Oligopoly 10 Pricing Strategies for the Firm PART 2 MACROECONOMIC ANALYSIS 11 Measuring Macroeconomic Activity 12 The Role of Money in the Macro Economy 13 The Aggregate Model of the Macro Economy 14 International and Balance of Payments Issues in the Macro Economy PART 3 INTEGRATION OF THE FRAMEWORKS 16 Combining Micro and Macro Analysis for Managerial Decision Making SOLUTIONS TO EVEN NUMBERED PROBLEMS INDEX
9781292022277 (pbk.) : 1292022272 (pbk.) :
330.024658 FA EC
Economics for Managers / Paul G. Farnham - Second ed. - Harlow : Pearson, c2014. - ii, 487 p. ; 28 cm.
PART 1 MICROECONOMIC ANALYSIS 1 Managers and Economics 2 Demand, Supply, and Equilibrium Prices 3 Demand Elasticities 4 Techniques for Understanding Consumer Demand and Behavior 5 Production and Cost Analysis in the Short Run 6 Production and Cost Analysis in the Long Run 7 Market Structure: Perfect Competition 8 Market Structure: Monopoly and Monopolistic Competition 9 Market Structure: Oligopoly 10 Pricing Strategies for the Firm PART 2 MACROECONOMIC ANALYSIS 11 Measuring Macroeconomic Activity 12 The Role of Money in the Macro Economy 13 The Aggregate Model of the Macro Economy 14 International and Balance of Payments Issues in the Macro Economy PART 3 INTEGRATION OF THE FRAMEWORKS 16 Combining Micro and Macro Analysis for Managerial Decision Making SOLUTIONS TO EVEN NUMBERED PROBLEMS INDEX
9781292022277 (pbk.) : 1292022272 (pbk.) :
330.024658 FA EC