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Doyle, Peter, 1943-2003

Value-based marketing : marketing strategies for corporate growth and shareholder value Peter Doyle - 2nd ed. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008. - xii, 367 p. : ill. ; 26 cm.

Includes bibliographical references and index.



ISBN: 9780470773147 0470773146 (cloth)

LCCN: 2008032150

Subjects--Topical Terms:
Marketing--Management
Corporations--Valuation

LC Class. No.: HF5415.13 / .D59 2008

Dewey Class. No.: 658.8