Fisk, Peter
Gamechangers : are you ready to change the world? creating innovative strategies for business and brands Peter Fisk - Chichester, West Sussex ; New York, NY : Wiley, c2015. - 306 p. : col. ill. ; 19 cm.
Includes index.
Machine generated contents note: INTRODUCTION Are you ready to change the world? 1 PART 1 Are You Ready? 8 1. Play 11 2. Change 21 3. Win 29 PART 2 Change the Game 36 4. Think 39 5. Explore 53 6. Disrupt 67 7. Inspire 81 8. Design 97 9. Resonate 111 10. Enable 121 11. Mobilize 129 12. Impact 139 13. Amplify 151 PART 3 The Gamechangers 166 14. Futurestore 173 15. Futurebank 185 16. Futurehealth 197 17. Futuregadget 209 18. Futuremedia 219 19. Futurefashion 229 20. Futuretravel 239 21. Futurefood 249 22. Futuretech 259 23. Futuremakers 271 PART 4 Gamechanger Labs 280 Future Lab 282 Creative Lab 286 Brand Lab 290 Performance Lab 294 APPENDIX Doing More 298 The Author 299 The Book 300 What's New? 300 What's More? 300 What's Next? 301 .
9781118956977
2014034575
Strategic planning
Competition
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Strategic Planning
BUSINESS & ECONOMICS / Marketing / General
HD30.28 / .F5724 2014
658.4/012
Gamechangers : are you ready to change the world? creating innovative strategies for business and brands Peter Fisk - Chichester, West Sussex ; New York, NY : Wiley, c2015. - 306 p. : col. ill. ; 19 cm.
Includes index.
Machine generated contents note: INTRODUCTION Are you ready to change the world? 1 PART 1 Are You Ready? 8 1. Play 11 2. Change 21 3. Win 29 PART 2 Change the Game 36 4. Think 39 5. Explore 53 6. Disrupt 67 7. Inspire 81 8. Design 97 9. Resonate 111 10. Enable 121 11. Mobilize 129 12. Impact 139 13. Amplify 151 PART 3 The Gamechangers 166 14. Futurestore 173 15. Futurebank 185 16. Futurehealth 197 17. Futuregadget 209 18. Futuremedia 219 19. Futurefashion 229 20. Futuretravel 239 21. Futurefood 249 22. Futuretech 259 23. Futuremakers 271 PART 4 Gamechanger Labs 280 Future Lab 282 Creative Lab 286 Brand Lab 290 Performance Lab 294 APPENDIX Doing More 298 The Author 299 The Book 300 What's New? 300 What's More? 300 What's Next? 301 .
9781118956977
2014034575
Strategic planning
Competition
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Strategic Planning
BUSINESS & ECONOMICS / Marketing / General
HD30.28 / .F5724 2014
658.4/012