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Albert, Terri C.

E-business marketing / Terri C. Albert, William B. Sanders. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xv, 208 p. : ill ; 24 cm.

Includes bibliographical references (p. 199-202) and index.



ISBN: 0130352918

LCCN: 2002029341

Subjects--Topical Terms:
Internet marketing.
Telemarketing.
Electronic commerce.
Internet marketing--Case studies.
Telemarketing--Case studies.
Electronic commerce--Case studies.

LC Class. No.: HF5415.1265 / .A413 2003

Dewey Class. No.: 658.8/4