Webb, Rick
Agency : starting a creative firm in the age of digital marketing Rick Webb - New York City : Palgrave Macmillan, c2014. - viii, 341 p. : ill. ; 24 cm. - Advertising age .
Why am I doing this? -- The vision -- The value proposition of culture -- Culture and vision -- Communication -- What is good? -- Ideas -- Process -- Working for other agencies -- Pro bono work -- The basics -- The emotional -- The pitch -- The rational -- On partners and partnership -- The team -- Employee retention -- Employee departures -- Bootstrapping -- I want to get rich -- On growth -- Banks and funding -- Starting up -- How much to charge? -- Sows, msas, and in-pros -- Tracking time -- Billing, collections & cash flow -- Working with vendors -- Employee expenses -- Expanding beyond your core -- How much is my company worth? -- Creating a product in your service firm -- Working for startups -- Case studies of startups within an agency -- Getting acquired -- The fear.
9781137279866 1137279869
2014024464
Advertising agencies--Management
Internet marketing
Marketing--Management
New business enterprises--Management
Small business--Management
Entrepreneurship
HF6178 / .W43 2014
659.1068/1
Agency : starting a creative firm in the age of digital marketing Rick Webb - New York City : Palgrave Macmillan, c2014. - viii, 341 p. : ill. ; 24 cm. - Advertising age .
Why am I doing this? -- The vision -- The value proposition of culture -- Culture and vision -- Communication -- What is good? -- Ideas -- Process -- Working for other agencies -- Pro bono work -- The basics -- The emotional -- The pitch -- The rational -- On partners and partnership -- The team -- Employee retention -- Employee departures -- Bootstrapping -- I want to get rich -- On growth -- Banks and funding -- Starting up -- How much to charge? -- Sows, msas, and in-pros -- Tracking time -- Billing, collections & cash flow -- Working with vendors -- Employee expenses -- Expanding beyond your core -- How much is my company worth? -- Creating a product in your service firm -- Working for startups -- Case studies of startups within an agency -- Getting acquired -- The fear.
9781137279866 1137279869
2014024464
Advertising agencies--Management
Internet marketing
Marketing--Management
New business enterprises--Management
Small business--Management
Entrepreneurship
HF6178 / .W43 2014
659.1068/1