Cooper, Donald R.
Business research methods Donald R. Cooper, Pamela S. Schindler - 12th ed. - Singapore : McGraw-Hill, c2014. - xxii, 7692 p. ; ill. col. : 28 cm. - The McGraw-Hill/Irwin series operations and decision sciences. Business statistics .
Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory.
9781259070952 0071289224 (pbk.) :
Business--Research--Methodology
650.072
Business research methods Donald R. Cooper, Pamela S. Schindler - 12th ed. - Singapore : McGraw-Hill, c2014. - xxii, 7692 p. ; ill. col. : 28 cm. - The McGraw-Hill/Irwin series operations and decision sciences. Business statistics .
Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory.
9781259070952 0071289224 (pbk.) :
Business--Research--Methodology
650.072