Varley, Rosemary
Principles of retailing Rosemary Varley, Mohammed Rafiq - Basingstoke : Palgrave Macmillan, c2014. - xiv, 340 p. : ill. ; 25 cm.
PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT 1. An Introduction to Retailing 2. Retail Organizations and Formats 3. Retailing and the Competitive Environment 4. Customers PART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY 5. Formulating Retail Strategy 6. Implementing Retail Strategy 7. Managing the Retail Supply Chain 8. Managing Information PART III: RETAIL MARKETING MANAGEMENT 9. Retail Location 10. Retail Design and Visual Merchandising 11. Retail Buying 12. Retail Brands 13. Retail Pricing 14. Managing Retail Communications 15. Retail Services PART IV: RETAIL CHALLENGES 16. International Retailing 17. Multichannel Retailing 18. Legal and Ethical Issues in Retailing
This is a comprehensive, academic text on retail management that takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
978-0230216983
Retail trade--Management
Industrial management
Principles of retailing Rosemary Varley, Mohammed Rafiq - Basingstoke : Palgrave Macmillan, c2014. - xiv, 340 p. : ill. ; 25 cm.
PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT 1. An Introduction to Retailing 2. Retail Organizations and Formats 3. Retailing and the Competitive Environment 4. Customers PART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY 5. Formulating Retail Strategy 6. Implementing Retail Strategy 7. Managing the Retail Supply Chain 8. Managing Information PART III: RETAIL MARKETING MANAGEMENT 9. Retail Location 10. Retail Design and Visual Merchandising 11. Retail Buying 12. Retail Brands 13. Retail Pricing 14. Managing Retail Communications 15. Retail Services PART IV: RETAIL CHALLENGES 16. International Retailing 17. Multichannel Retailing 18. Legal and Ethical Issues in Retailing
This is a comprehensive, academic text on retail management that takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
978-0230216983
Retail trade--Management
Industrial management