Ginter, Peter M.

Strategic management of health care organizations / Peter M. Ginter; W. Jack Duncan; Linda E. Swayne - 7th ed. - San Francisco : Jossey-Bass, 2014. - xi, 463 p. : ill. ; 26 cm.

Rev. ed. of: Strategic management of health care organizations / Linda E. Swayne, W. Jack Duncan, Peter M. Ginter. 6th ed. c2008.



The nature of strategic management -- Understanding and analyzing the general environment and the health care environment -- Service area competitor analysis -- Internal environmental analysis and competitive advantage -- Directional strategies -- Developing strategic alternatives -- Evaluation of alternatives and strategic choice -- Value-adding service delivery strategies -- Value-adding support strategies -- Communicating the strategy and developing action plans.

A structured strategic management approach is what s needed to tackle the revolutionary change the health care system has been experiencing. Today, health care organizations have almost universally embraced the strategic perspective first developed in the business sector and now have developed strategic management processes that are uniquely their own. Health care leaders have found that strategic thinking, planning, and managing strategic momentum are essential for coping with the dynamics of the health care industry. Strategic Management has become the single clearest manifestation of effective leadership of health care organizations.

9781118466469

2012043408


Health Services Administration
Health Planning--organization & administration
Organizational Innovation
Health facilities--Administration
Strategic planning

362.1068

Powered by Koha