Hackley, Chris
Advertising and promotion / Advertising & promotion Chris Hackley and Rungpaka Amy Hackley - 3rd ed. - xvi, 326 p. : col. ill. ; 24 cm.
Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.
'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK.
9781446280720
2014937946
Advertising
Advertising--Social aspects
Sales promotion
Advertising--Brand name products
Reclame
Advertising and promotion / Advertising & promotion Chris Hackley and Rungpaka Amy Hackley - 3rd ed. - xvi, 326 p. : col. ill. ; 24 cm.
Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.
'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK.
9781446280720
2014937946
Advertising
Advertising--Social aspects
Sales promotion
Advertising--Brand name products
Reclame