Gabriel, Yiannis
The unmanageable consumer Yiannis Gabriel and Tim Lang - 3rd ed. - Los Angeles : Sage Publications, c2015. - xiii, 265 p. ; 24 cm.
The Emergence of Contemporary Consumerism / The Consumer as Chooser / The Consumer as Communicator / The Consumer as Explorer / The Consumer as Identity-Seeker / The Consumer as Hedonist / The Consumer as Victim / The Consumer as Rebel / The Consumer as Activist / The Consumer as Citizen / The Consumer as Worker / The Unmanageable Consumer.
T̀his book was radically challenging when it was first published, and is only more so today as the concept of consumer collapses under the weight of its many meanings' - Madeleine Bunting, Columnist, The Guardian. This book examines the key Western traditions of thinking about and being a consumer. Each chapter focuses on a different consumer model and readers are invited to enter an exciting analysis of contemporary consumerism. Updated with new material, this Second Edition looks at the impact of new technology on consumerism and the consolidation of consumerism and c̀onsumer language in sph.
9781446298527
2005932913
Consumers
Consumption (Economics)
Consumer behavior
381.3
The unmanageable consumer Yiannis Gabriel and Tim Lang - 3rd ed. - Los Angeles : Sage Publications, c2015. - xiii, 265 p. ; 24 cm.
The Emergence of Contemporary Consumerism / The Consumer as Chooser / The Consumer as Communicator / The Consumer as Explorer / The Consumer as Identity-Seeker / The Consumer as Hedonist / The Consumer as Victim / The Consumer as Rebel / The Consumer as Activist / The Consumer as Citizen / The Consumer as Worker / The Unmanageable Consumer.
T̀his book was radically challenging when it was first published, and is only more so today as the concept of consumer collapses under the weight of its many meanings' - Madeleine Bunting, Columnist, The Guardian. This book examines the key Western traditions of thinking about and being a consumer. Each chapter focuses on a different consumer model and readers are invited to enter an exciting analysis of contemporary consumerism. Updated with new material, this Second Edition looks at the impact of new technology on consumerism and the consolidation of consumerism and c̀onsumer language in sph.
9781446298527
2005932913
Consumers
Consumption (Economics)
Consumer behavior
381.3