L'Etang, Jacquie
Sports public relations Jacquie L'Etang - xvi, 195 p. ; 25 cm.
Introducing PR and sport -- Theories and critiques of sports PR -- Corporate communication in organizational contexts -- Globalizaton, culture and sports PR -- Sports business and PR -- Sports spectacle, mega events and PR -- Promoting sport for social goals -- PR for minority and lifestyle sports -- Understanding PR and sport in society.
Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This is an essential guide for students in PR, sport studies, sport marketing and sport communication.
9781412936187
2013940301
Sports--Public relations
Mass media and sports
Business and Management
Sports public relations Jacquie L'Etang - xvi, 195 p. ; 25 cm.
Introducing PR and sport -- Theories and critiques of sports PR -- Corporate communication in organizational contexts -- Globalizaton, culture and sports PR -- Sports business and PR -- Sports spectacle, mega events and PR -- Promoting sport for social goals -- PR for minority and lifestyle sports -- Understanding PR and sport in society.
Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This is an essential guide for students in PR, sport studies, sport marketing and sport communication.
9781412936187
2013940301
Sports--Public relations
Mass media and sports
Business and Management