The Trojan horse :
Whannel, Garry
The Trojan horse : the growth of commercial sponsorship by Deborah Philips and Garry Whannel - New York, NY : Bloomsbury, 2013. - 278 p. ; 25 cm.
Includes bibliographical references (p. 257-268) and index.
The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together?
9781474224291 147250738X (hardcover : alk. paper)
2013002693
Corporate sponsorship--History--Great Britain
Corporate sponsorship--History
HD59.6.G7 / W43 2013
659.2/85
The Trojan horse : the growth of commercial sponsorship by Deborah Philips and Garry Whannel - New York, NY : Bloomsbury, 2013. - 278 p. ; 25 cm.
Includes bibliographical references (p. 257-268) and index.
The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together?
9781474224291 147250738X (hardcover : alk. paper)
2013002693
Corporate sponsorship--History--Great Britain
Corporate sponsorship--History
HD59.6.G7 / W43 2013
659.2/85