Ford, Brian R.

The Ernst & Young business plan guide / Ernst and Young business plan guide Brian R. Ford, Jay M. Bornstein, Patrick T. Pruitt. - 3rd ed. - Hoboken, N.J. : J. Wiley & Sons Inc., c2007. - xix, 233 p. : ill ; 23 cm.

Rev. ed. of: The Ernst & Young business plan guide / Eric S. Siegel, Brian R. Ford, Jay M. Bornstein. 2nd ed. c1993. Includes index.

The business plan -- Who reads the business Plan? -- Legal forms of a business -- Due diligence -- Contents -- Executive summary -- General company description -- Products and services -- Marketing plan -- Operational plan -- Management and organization -- Major milestones -- Structure and capitalization -- Financial plan -- Confidentiality agreements -- Further considerations -- Resources for the entrepreneur -- Conclusion.

0470112697 (pbk.) 9780470112694 (pbk.)

2006101462


New business enterprises--Planning.
Business planning.

HD62.5 / .S556 2007

658.4/012

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