Eastman, Wayne Nordness

Why business ethics matters : answers from a new game theory model Wayne Nordness Eastman - Hampshire : Palgrave Macmillan, c2015. - xix, 203 p. : ill. ; 23 cm.



We're better than we think -- The harmony games -- Opening the door to the sanguine -- Bringing telos back -- Critical business ethics -- Why business ethics matters.

If understood as a practical, phlegmatic way of solving social games, business ethics can potentially rule the world-indeed, it may already. This book links game theory to business ethics by applying the classic Four Temperaments approach to four major types of social games. Eastman suggests that our ethical nature as divided by the four temperaments (Sanguine, Phlegmatic, Choleric, and Melancholic) allows us to solve the four games, which are outlined in this text. The book offers a new perspective on the significant debate over whether ethics pays, as well as offering academics and students of business ethics and game theory a new way to understand these fields.

9781137430434

2015013924


Business ethics
Game theory

174/.4

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