Decker, Ben
Communicate to influence : how to inspire your audience to action Ben Decker & Kelly Decker - New York : McGraw-Hill Education, c2015. - xii, 283 p. : ill. ; 24 cm.
Business communication sucks. At each meetingand presentation, we are inundated with information,leaving us thirsting for inspiration. Sure, we willcheck off an action item because we have to . . .but what if we were actuallyinspired to do something?What if we were so moved that wewantedto do it? Leaders must earn the license to lead. Not by expertise,authority, or title alone, but by influence.In Communicate to Influence, you will learn the secretsof the Decker Method -- a framework thathas been perfected over the past 36 years.
9780071839839
2015460904
Business communication
Business presentations
Persuasion (Psychology)
Influence (Psychology)
651.7
Communicate to influence : how to inspire your audience to action Ben Decker & Kelly Decker - New York : McGraw-Hill Education, c2015. - xii, 283 p. : ill. ; 24 cm.
Business communication sucks. At each meetingand presentation, we are inundated with information,leaving us thirsting for inspiration. Sure, we willcheck off an action item because we have to . . .but what if we were actuallyinspired to do something?What if we were so moved that wewantedto do it? Leaders must earn the license to lead. Not by expertise,authority, or title alone, but by influence.In Communicate to Influence, you will learn the secretsof the Decker Method -- a framework thathas been perfected over the past 36 years.
9780071839839
2015460904
Business communication
Business presentations
Persuasion (Psychology)
Influence (Psychology)
651.7