Cavusgil, S. Tamer
International business : the new realities S. Tamer Cavusgil, Gary Knight, John R. Riesenberger - 3rd ed. - Boston : Pearson Prentice Hall, c2014. - xxxiii, 585 p. : col. ill., col maps ; 29 cm.
For courses in International Business. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States An innovative teaching and learning system that captures the spirit of International Business. Based on the authors' collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises, and videos.
9780132991261 0132991268
2012043910
International business enterprises--Management
658/.049
International business : the new realities S. Tamer Cavusgil, Gary Knight, John R. Riesenberger - 3rd ed. - Boston : Pearson Prentice Hall, c2014. - xxxiii, 585 p. : col. ill., col maps ; 29 cm.
For courses in International Business. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States An innovative teaching and learning system that captures the spirit of International Business. Based on the authors' collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises, and videos.
9780132991261 0132991268
2012043910
International business enterprises--Management
658/.049