Balter, Dave.
Grapevine : the new art of word-of-mouth marketing / Grape vine Dave Balter and John Butman. - New York : Portfolio, 2005. - viii, 214 p ; 26 cm.
Includes index.
Dave Balter, founder of BzzAgent, an advertising company that develops word-of word-of-mouth marketing, draws on real campaigns to demonstrate what does and does not get people talking about specific products and companies.
Adult Follett Library Resources.
9781591841104 1591841100
2005048942
Word-of-mouth advertising.
Viral marketing.
Advertising.
Marketing.
HF5827.95 / .B35 2005
659.13/
Grapevine : the new art of word-of-mouth marketing / Grape vine Dave Balter and John Butman. - New York : Portfolio, 2005. - viii, 214 p ; 26 cm.
Includes index.
Dave Balter, founder of BzzAgent, an advertising company that develops word-of word-of-mouth marketing, draws on real campaigns to demonstrate what does and does not get people talking about specific products and companies.
Adult Follett Library Resources.
9781591841104 1591841100
2005048942
Word-of-mouth advertising.
Viral marketing.
Advertising.
Marketing.
HF5827.95 / .B35 2005
659.13/