Successful management in the digital age

Harte, John, 1925-

Successful management in the digital age John Harte - New Brunswick : Transaction Publishers, c2016. - 308 p. ; 24 cm.

Includes bibliographical references and index.

Examines key factors for success in today's business environment - finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles. While acknowledging the benefits of technological advances in some areas, John Harte shows how artificial intelligence is limited and often imperfect.

9781412862776 9781412863247


Industrial management--Technological innovations
Leadership
Advertising
Selling

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