Handbook of research on global fashion management and merchandising edited by Alessandra Vecchi and Chitra Buckley - Hershey : Business Science Reference, c2016. - xxxv, 862 p. : ill. ; 29 cm. - Advances in Logistics, Operations and Management Science (ALOMS) .
Includes bibliographical references and index.
Preface -- Introduction -- Creativity and innovation -- Visionary leadership : learning from exemplary organizations -- Organizational leadership and resources in driving creativity and innovation -- The blending of luxury fashion brands and contemporary art a global strategy for value creation -- Strategic fashion management -- Strategic fashion management : influential factors in strategy implementation -- Entrepreneurial or not? : asymmetrical business models in UK fashion micro-enterprises -- Trade policy and its implications for sourcing fashion goods -- The luxury market in the fashion industry : a conceptual segmentation -- Fast fashion business model : an overview -- The implementation of fashion technology -- Fashion blog's engagement in the customer decision making process -- Fashion-technology & change in product development and consumption for the high-end menswear sector : a study utilizing a 3d-4C's process model -- How to use sizing technology and fashion metadata to improve the user experience for online fashion retail -- Augmented reality as a tool to enhance the experiential value of online shopping : the future of fashion retailing -- Techcouturism, an alternative showcase for new fashion designers -- Fusion of artisan and virtual : fashion's new world opportunities -- Fashion retail and its more recent dynamics -- Store openings and sourcing strategies in the internationalization of fashion industrial retailers -- Omnichannel fashion retail and channel integration the case of department stores : the case of department stores -- Multi-sensory fashion retail experiences : the impact of sound, smell, sight and touch on consumer based brand equity -- Brand experiences, retail scenarios, and brand images in the fashion industry -- CSR & sustainability -- Slow fashion and sustainability : the luxury impact -- The myth of sustainability in fashion supply chains -- CRM in fashion retai l: building store loyalty through store trust -- The challenge of sustainability within the Italian fashion system -- Fashion brand management : fashioning value through CSR -- International evidence -- The impact of e-commerce on the clothing retailers : studies on Chinese companies -- The role of cross-country differences in international fashion retailing : e-commerce development in Spain and the UK -- Fashion and social media : some illustrative evidence from Italian luxury brands -- The Russian luxury fashion goods market : development and perspectives -- Supplying what? : an analysis of the fashion apparel production in Brazil -- Benetton's response to the increasing global competition.
"This book explores the various facets of effective management procedures within the fashion industry, featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology"--
9781522501107
2015051447
Fashion merchandising
Business logistics
Branding (Marketing)
HD9940.A2 / .H365 2016
746.9/2068
Includes bibliographical references and index.
Preface -- Introduction -- Creativity and innovation -- Visionary leadership : learning from exemplary organizations -- Organizational leadership and resources in driving creativity and innovation -- The blending of luxury fashion brands and contemporary art a global strategy for value creation -- Strategic fashion management -- Strategic fashion management : influential factors in strategy implementation -- Entrepreneurial or not? : asymmetrical business models in UK fashion micro-enterprises -- Trade policy and its implications for sourcing fashion goods -- The luxury market in the fashion industry : a conceptual segmentation -- Fast fashion business model : an overview -- The implementation of fashion technology -- Fashion blog's engagement in the customer decision making process -- Fashion-technology & change in product development and consumption for the high-end menswear sector : a study utilizing a 3d-4C's process model -- How to use sizing technology and fashion metadata to improve the user experience for online fashion retail -- Augmented reality as a tool to enhance the experiential value of online shopping : the future of fashion retailing -- Techcouturism, an alternative showcase for new fashion designers -- Fusion of artisan and virtual : fashion's new world opportunities -- Fashion retail and its more recent dynamics -- Store openings and sourcing strategies in the internationalization of fashion industrial retailers -- Omnichannel fashion retail and channel integration the case of department stores : the case of department stores -- Multi-sensory fashion retail experiences : the impact of sound, smell, sight and touch on consumer based brand equity -- Brand experiences, retail scenarios, and brand images in the fashion industry -- CSR & sustainability -- Slow fashion and sustainability : the luxury impact -- The myth of sustainability in fashion supply chains -- CRM in fashion retai l: building store loyalty through store trust -- The challenge of sustainability within the Italian fashion system -- Fashion brand management : fashioning value through CSR -- International evidence -- The impact of e-commerce on the clothing retailers : studies on Chinese companies -- The role of cross-country differences in international fashion retailing : e-commerce development in Spain and the UK -- Fashion and social media : some illustrative evidence from Italian luxury brands -- The Russian luxury fashion goods market : development and perspectives -- Supplying what? : an analysis of the fashion apparel production in Brazil -- Benetton's response to the increasing global competition.
"This book explores the various facets of effective management procedures within the fashion industry, featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology"--
9781522501107
2015051447
Fashion merchandising
Business logistics
Branding (Marketing)
HD9940.A2 / .H365 2016
746.9/2068