Payne, Mark
How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market Mark Payne - New York : Crown Business, c2014. ©2014 - 289 p. : col. ill. ; 25 cm.
Includes index.
The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.
Text in English.
9780804138734
2015302369
Creative ability in business
New products--Management
Marketing
HD53 / .P39 2014
658.4/063
How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market Mark Payne - New York : Crown Business, c2014. ©2014 - 289 p. : col. ill. ; 25 cm.
Includes index.
The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.
Text in English.
9780804138734
2015302369
Creative ability in business
New products--Management
Marketing
HD53 / .P39 2014
658.4/063