Manu, Alexander, 1954-

Value creation and the Internet of things : how the behavior economy will shape the 4th industrial revolution Alexander Manu - Farnham, Surrey, England : Burlington, VT : Gower, c2015. - viii, 233 p. ; ill. ; 26 cm.



Cover; Contents; List of Figures; About the Author; Acknowledgements; Introduction Value in the Behavior Economy; Part 1 THE EMERGING PRESENT; 1 Chasing Value in Everyday Experiences; 2 To Have and To Be and the Language of Ideas; 3 Dimensions of Value; 4 Reframing Value: Duality and the Internet of Things; PART 2 VALUE CREATION AND DELIVERY; 5 Frameworks and Mindsets; 6 The Dynamic Enterprise; Part 3 VALUE CAPTURE AND DELIVERY; 7 The Future as a Choice; 8 Strategic Opportunities in the Internet of Things; Part 4 SOURCES OF MOTIVATION; 9 Extrinsic and Intrinsic Motivation. 10 Tapping into the Power of Self11 Redefining Intrinsic Motivation; Part 5 IDEOLOGY, LEADERSHIP AND STRATEGIC VALUE; 12 Leadership, Ideology and Value Creation; 13 Leadership in the Behavior Economy; 14 Participating in the Behavior Economy; Afterword; Bibliography; Index.

We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior economy is a model where behavior is the only goal of our actions, and where intrinsic motivation is the key to participation, engagement, and the satisfaction of multiple dimensions of value. Value Creation and the Internet of Things describes value delivery and consumption, and the mechanisms by whic.

9781472451811

2015003792


Technological innovations--Economic aspects
New products
Value
Consumption (Economics)--Psychological aspects

338/.064

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