Haas, Robert W.
Business marketing : a managerial approach / Robert W. Haas. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., c1995. - xiii, 859 p. : ill., maps ; 24 cm.
Rev. ed. of: Business marketing management. c1992.
Includes bibliographical references and indexes.
0538847522 (hc.)
94042374
Industrial marketing--Management.
Industrial marketing--Management--Case studies.
HF5415.13 / .H2713 1995
658.8
Business marketing : a managerial approach / Robert W. Haas. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., c1995. - xiii, 859 p. : ill., maps ; 24 cm.
Rev. ed. of: Business marketing management. c1992.
Includes bibliographical references and indexes.
0538847522 (hc.)
94042374
Industrial marketing--Management.
Industrial marketing--Management--Case studies.
HF5415.13 / .H2713 1995
658.8