Managing sport mega-events edited by Stephen Frawley - New York : Routledge, c2017. - xiii, 186 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Machine generated contents note: 1.Sport mega-events: managerial dimensions / Stephen Frawley 2.What makes an event a mega-event? Definitions and sizes / Martin Muller 3.Theorizing the governance of sport mega-events: a Principal-Agent perspective / Arnout Geeraert 4.Risk management for the Olympics and Football World Cup / Will Jennings 5.The hosting of sport mega-events: a cost efficient perspective / Jens Alm 6.Managing the finances of sport mega-events / Robert Wilson 7.Broadcasting sport mega-events / Ash Lee Morgan 8.Sponsorship and sport mega-events / Sarah Cobourn 9.New media development and strategies for sport mega-events: the Olympic Games and the Football World Cup / Daniel Lock 10.Event leverage and sport mega-events / Alana Thomson 11.The social and environmental consequences of hosting sport mega-events / Elizabeth Brooking Contents note continued: 12.Legacy and sustainability aims and outcomes at the Olympic Games and the Football World Cup / Rich
Managing Sport Mega-Events explores global developments in the management of mega-sport events. Mega-sport events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these mega-sport events. This book fills the gap. The book contains three sections: the first section focuses on strategic matters exploring the rise of mega-sport events and stakeholder management and governance issues; the second section concentrates on legacy, specifically how the organisers of mega-sport events can best ensure the management of sustainable events; the third section delves into operational matters and related issues whereby the management of sport is explored and areas of concerns such as risk management, venue management, transport management, media management, broadcast management, marketing and sponsorship management are also covered. The book draws on leading international sport management scholars, each whom have expertise in the organisation of mega-sport events. It makes valuable contribution to the existing literature.
9781138796775 9781138796775 (Paperback)
2015046945
Sports tournaments--Management
Sports administration
Strategic planning
GV713 / .M36155 2016
796.06/9
Includes bibliographical references and index.
Machine generated contents note: 1.Sport mega-events: managerial dimensions / Stephen Frawley 2.What makes an event a mega-event? Definitions and sizes / Martin Muller 3.Theorizing the governance of sport mega-events: a Principal-Agent perspective / Arnout Geeraert 4.Risk management for the Olympics and Football World Cup / Will Jennings 5.The hosting of sport mega-events: a cost efficient perspective / Jens Alm 6.Managing the finances of sport mega-events / Robert Wilson 7.Broadcasting sport mega-events / Ash Lee Morgan 8.Sponsorship and sport mega-events / Sarah Cobourn 9.New media development and strategies for sport mega-events: the Olympic Games and the Football World Cup / Daniel Lock 10.Event leverage and sport mega-events / Alana Thomson 11.The social and environmental consequences of hosting sport mega-events / Elizabeth Brooking Contents note continued: 12.Legacy and sustainability aims and outcomes at the Olympic Games and the Football World Cup / Rich
Managing Sport Mega-Events explores global developments in the management of mega-sport events. Mega-sport events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these mega-sport events. This book fills the gap. The book contains three sections: the first section focuses on strategic matters exploring the rise of mega-sport events and stakeholder management and governance issues; the second section concentrates on legacy, specifically how the organisers of mega-sport events can best ensure the management of sustainable events; the third section delves into operational matters and related issues whereby the management of sport is explored and areas of concerns such as risk management, venue management, transport management, media management, broadcast management, marketing and sponsorship management are also covered. The book draws on leading international sport management scholars, each whom have expertise in the organisation of mega-sport events. It makes valuable contribution to the existing literature.
9781138796775 9781138796775 (Paperback)
2015046945
Sports tournaments--Management
Sports administration
Strategic planning
GV713 / .M36155 2016
796.06/9