UOWD Library

Normal view MARC view ISBD view

Sheth, Jagdish N.

Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal. - 2nd ed. - Mason, Ohio : Thomson/South-Western, c2004. - xix, 487, 11, 14 p. : ill ; 27 cm.

Includes bibliographical references and indexes.



ISBN: 0030343364

LCCN: 2002112213

Subjects--Topical Terms:
Consumer behavior.
Consumers' preferences.
Consumer satisfaction.
Marketing.

LC Class. No.: HF5415.32 / .S54 2004