Service management and marketing :
Grönroos, Christian, 1947-
Service management and marketing : managing the service profit logic Christian Grönroos - 4th ed. - West Sussex, UK : Wiley, c2015. - ix, 522 p. : ill. ; 24 cm.
Includes index.
The service and relationship imperative : managing in service competition -- The nature of service and service consumption, and its customer management implications -- The service profit logic and service management principles -- Service and relationship quality.
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy.
9781118921449
2015005386
Service industries--Marketing
Customer services
HD9980.5 / .G776 2015
658.8
Service management and marketing : managing the service profit logic Christian Grönroos - 4th ed. - West Sussex, UK : Wiley, c2015. - ix, 522 p. : ill. ; 24 cm.
Includes index.
The service and relationship imperative : managing in service competition -- The nature of service and service consumption, and its customer management implications -- The service profit logic and service management principles -- Service and relationship quality.
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy.
9781118921449
2015005386
Service industries--Marketing
Customer services
HD9980.5 / .G776 2015
658.8