Ellet, William
The case study handbook : how to read, discuss, and write persuasively about cases William Ellet - Boston, Mass. : Harvard Business School Press, 2007. - vi, 272 p. : ill ; 24 cm.
Includes bibliographical references and index.
pt. 1. Analysis. How to analyze a case -- Case analysis demonstration -- Problems -- Decisions -- Evaluations -- pt. 2. Discussion. How to discuss a case -- pt. 3. Writing. How to write a case-based essay -- Problem essays -- Decision essays -- Evaluation essays -- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990's -- Whistler Corporation.
Ellet (Harvard Business School) draws from years of teaching students in MBA programs how to write case-based essays to create this text offering tips and practice on defining, analyzing, discussing, and finally writing about business cases. At the center of his instruction is how to recognize when an argument is required and what type should be employed. The writing section treats three types of essays: problem, decision, and evaluation, including examples of each. Five sample cases are provided at the end.
9781422101582 1422101584 (hardcover : alk. paper)
2006034445
Management--Study and teaching--Case studies
HD30.4 / .E435 2007
658
The case study handbook : how to read, discuss, and write persuasively about cases William Ellet - Boston, Mass. : Harvard Business School Press, 2007. - vi, 272 p. : ill ; 24 cm.
Includes bibliographical references and index.
pt. 1. Analysis. How to analyze a case -- Case analysis demonstration -- Problems -- Decisions -- Evaluations -- pt. 2. Discussion. How to discuss a case -- pt. 3. Writing. How to write a case-based essay -- Problem essays -- Decision essays -- Evaluation essays -- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990's -- Whistler Corporation.
Ellet (Harvard Business School) draws from years of teaching students in MBA programs how to write case-based essays to create this text offering tips and practice on defining, analyzing, discussing, and finally writing about business cases. At the center of his instruction is how to recognize when an argument is required and what type should be employed. The writing section treats three types of essays: problem, decision, and evaluation, including examples of each. Five sample cases are provided at the end.
9781422101582 1422101584 (hardcover : alk. paper)
2006034445
Management--Study and teaching--Case studies
HD30.4 / .E435 2007
658