Czinkota, Michael R.
Fundamentals of international business Michael R. Czinkota ... [et al.]. - 3rd ed. - New York : Bronxville, c2015. - variou paging : ill. col. ; 26 cm.
Includes bibliographical references.
This is an introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The author team's academic and practitioner experience both in business and government should ensure a balance of research and practical insight.
9780989701341
International business enterprises
International trade
International finance
Fundamentals of international business Michael R. Czinkota ... [et al.]. - 3rd ed. - New York : Bronxville, c2015. - variou paging : ill. col. ; 26 cm.
Includes bibliographical references.
This is an introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The author team's academic and practitioner experience both in business and government should ensure a balance of research and practical insight.
9780989701341
International business enterprises
International trade
International finance