Dawson, Jeremy

Analysing quantitative survey data for business and management students / Jeremy Dawson - Los Angeles : SAGE, 2017. - x, 88 p. : ill. ; 24 cm. - Mastering business research methods .

An Introduction to Classical Test Theory and Quantitative Survey Data Chapter 1: Methodological Assumptions, Reliability and Validity Chapter 2: Basic Components of Analysing Quantitative Survey Data Chapter 3: Conducting Classical Test Theory Analyses Chapter 4: Examples of Analysis Using Classical Test Theory Conclusions

Concise and practical, this is your focused guide through the methodology and approaches of analysing quantitative survey data for your business and management project.

9781473907515


Survery methods--Social Science
Quantitative Methods--Social Science
Business Research
DATA ANALYSIS (MATHEMATICAL STATISTICS)

650.072 DA AN

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