Peter, Reed
Strategic marketing planning / Peter Reed - 2nd ed. - South Melbourne : Thomson Learning, 2006. - xi, 316 pages : illustrations ; 25 cm. + 1 CD-ROM (4 3/4 in.).
Provides a step-by-step guide to each stage of the marketing plan and strategy development process. An invaluable resource for students & business practitioners charged with the responsibility of developing a strategic marketing plan.
9780170128650
Marketing -- Planning
Marketing--Management
658.802 PE ST
Strategic marketing planning / Peter Reed - 2nd ed. - South Melbourne : Thomson Learning, 2006. - xi, 316 pages : illustrations ; 25 cm. + 1 CD-ROM (4 3/4 in.).
Provides a step-by-step guide to each stage of the marketing plan and strategy development process. An invaluable resource for students & business practitioners charged with the responsibility of developing a strategic marketing plan.
9780170128650
Marketing -- Planning
Marketing--Management
658.802 PE ST