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Transmedia marketing :

Zeiser, Anne

Transmedia marketing : from film and TV to games and digital media Anne Zeiser - Burlington, MA : Focal Press, c2015. - xvii, 450 pages : ill. ; 25 cm - American Film Market Presents .

Includes index.

ISBN: 9780415716116

LCCN: 2014035112

Subjects--Topical Terms:
Mass media--Marketing
Digital media--Marketing
Marketing--Technological innovations

Dewey Class. No.: 302.230688 ZE TR

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