Salvatore, Dominick

Managerial economics : principles and worldwide applications Dominick Salvatore, Siddhartha K. Rastogi - 8th ed. - New York : Oxford University Press, c2016. - xxiii, 613 p. : ill. ; 24 cm.

Part 1. Introduction Part 2. Demand analysis Part 3. Production and cost analysis Part 4. market structure and pricing practices Part 5. Regulation, risk analysis, and capital budgeting.

Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today's world, this book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.

978-0199467068


Managerial economics
Economics
Financial markets--Case studies

338.5024658 SA MA

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