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Hollensen, Svend.

Global marketing : a market-responsive approach / Svend Hollensen. - 2nd ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2001. - xxxi, 667 p., 24 p. of plates : ill. (some col.), col. maps ; 25 cm.

Includes bibliographical references and index.



ISBN: 0273646443 (pbk. : alk. paper)

LCCN: 00047695

Subjects--Topical Terms:
Export marketing.

LC Class. No.: HF1416 / .H65 2001

Dewey Class. No.: 658.8/48