Entrepreneurial marketing :
Nijssen, Edwin J. 1963-
Entrepreneurial marketing : an effectual approach Edwin J. Nijssen - 2nd ed. - London : Routledge , c2017. - ix, 169 p. : ill. ; 23 cm.
Revised edition of the author's Entrepreneurial marketing, 2014.
Includes bibliographical references and index.
9781138712904 (hardback : alk. paper) 9781138712911 (pbk. : alk. paper)
2016049696
New products--Marketing
Marketing--Management
Entrepreneurship
Small business marketing.
658.8 NI EN
Entrepreneurial marketing : an effectual approach Edwin J. Nijssen - 2nd ed. - London : Routledge , c2017. - ix, 169 p. : ill. ; 23 cm.
Revised edition of the author's Entrepreneurial marketing, 2014.
Includes bibliographical references and index.
9781138712904 (hardback : alk. paper) 9781138712911 (pbk. : alk. paper)
2016049696
New products--Marketing
Marketing--Management
Entrepreneurship
Small business marketing.
658.8 NI EN