UOWD Library

Normal view MARC view ISBD view

Usunier, Jean-Claude.

Marketing across cultures / Jean-Claude Usunier. - 3rd ed. - Essex, England ; New York : Financial Times/Prentice Hall, c2000. - xv, 627 p. : ill ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0130106682 (alk. paper)

LCCN: 99025726

Subjects--Topical Terms:
Export marketing--Social aspects.
International business enterprises--Social aspects.
Intercultural communication.

LC Class. No.: HF1416 / .U85 2000

Dewey Class. No.: 658.8/48